YUMEE

The Story 

YUMEE is the luxury makeup brand founded by Wendy Yu with a vision of leading the next generation of beauty created in China. Exceptional modern makeup and elevated artistry marry unique cruelty-free formulations and the kind of skin-improving performance you’d expect from cutting edge skincare.

Drawing on Wendy’s longstanding connection to the Arts, creativity and superior craftsmanship lie at the heart of YUMEE. Oriental aesthetics and heritage collide with the worlds of fashion, art and culture in the celebration of infinite beauty. Beauty after all is a universal and limitless language, and one that can inspire and empower the today’s magnificent women to be the very best version of themselves.

YUMEE

The Meaning 

The name YUMEE (瑜幂)celebrates Infinite Beauty. The Chinese character “Yú” (瑜) is used to denote the word “Jade”, the semi-precious stone deemed an imperial gem in ancient Chinese culture, comparable to that of gold and diamonds. The Chinese character “幂” (pronounced “Mee” in English) expresses ‘exponential possibility’.

A spirit of collaboration and unity are at the heart of YUMEE, embodied in the phonetic pronunciation - “You and Me”. Stay tuned as we creatively partner with the realms of art, fashion and culture, as well as caused-based organisations on limited collectable editions. 

YUMEE

The Signature Collection 

Introducing our signature collection; YUMEE Tassel Matte Lipsticks, YUMEE Dazzling VIII Eyeshadow and the YUMEE Luminescent Highlighter Trio elevate an existing makeup collection to a luxury beauty wardrobe. YUMEE’s signature colours draw inspiration from Chinese porcelain and silk embroidery with silhouettes echoing the glamorous clothing worn by the literati during the Tang Dynasty. The soft, natural YUMEE blue elegantly combines with a touch of gold for a fashionable and precious, yet fresh and feminine aesthetic. Synonymous with the style and sophistication of high fashion, intricate gold and environmentally-friendly faux leather detailing is reminiscent of haute couture leather goods such as mini handbags and key rings. YUMEE products are designed to be chic accessories, the charms and oversized tassels add an element of playfulness to any handbag or dressing table.

Wendy Yu is the award-winning entrepreneur, investor, philanthropist and fashion icon, who founded Yu Holdings in 2018 and is now also proudly...

YUMEE

THE FOUNDER